PicsArt is seeking a User Acquisition Manager to be a key contributor to our acquisition and retargeting efforts. The ideal candidate has experience in managing paid acquisition campaigns in a fast-paced mobile environment and has a strong analytical mindset. Effective communication and the ability to prioritize are needed for this position. This role is based in San Francisco and reports directly to the Director of User Acquisition, but will also work closely with the VP of Growth Marketing as well as international teams.
Help launch, manage and optimize UA and retargeting campaigns across various paid channels including but not limited to Facebook, Instagram, Twitter, Snapchat, TikTok and Google
Manage daily and weekly reporting that will help the team make smarter and faster campaign optimizations
Work with Director of UA to manage marketing budget allocations and pacing, throughout each calendar month.
Design and implement methodical testing strategies that will provide the team with learnings around different creatives, targeting, tactics and channels.
Coordinate with social team, content team and creative team to develop new creative concepts and iterate on existing creative winners. Manage, organize and launch creatives in pipeline, manage UA creative repository for all internal teams and for all agencies & partners
Analyze campaign performance and provide recommendations to help increase ROI and subscriber rates
Work closely with several teams within the larger marketing department to ensure that timely content is launched and tested to coincide with various social/branded in-app activations
1-3 years of paid user acquisition and retention experience working with a team managing a multi-million dollar marketing budget
Experience media buying across various UA channels. Facebook and Google UAC buying a plus.
Understanding of key UA metrics including but not limited to CTR, CR, ITI, eCPM, CPI and ROAS
Self starter with strong project management and prioritization skills and hands-on execution ability
Familiarity with various attribution models and means of tracking performance. Experience with AppsFlyer a plus.
Strong proficiency In G-Suites and Microsoft Office, particularly sheets and Excel
Great attention to detail, superior problem-solver, and an analytic mindset
Outstanding communication skills, both written and spoken
PicsArt is the world's largest creative platform for social media editing, with more than 100 million monthly active users and influencers. The PicsArt community creates, remixes and shares nearly 1 billion images every month; the company has amassed one of the largest open-source collections of content in the world, including free-to-edit photos, stickers and more. PicsArt is available in 30 languages for free and as a subscription on iOS, Android and Windows devices. Headquartered in San Francisco with offices in Yerevan, Armenia, Los Angeles, Moscow and Beijing, PicsArt is backed by Sequoia Capital, DCM Ventures, Insight Venture Partners, and Siguler Guff and Company.
PicsArt has worked with big brands such as Maroon5, AMC’s The Walking Dead and Thirty Seconds to Mars on fan-art community challenges that generate tens of millions of organic fan-generated impressions and shares on social media. We’ve grown almost 100% organically to date and need smart, passionate people to help us reach 100s of millions more people around the world!